FROM CONCEPT TO MARKET
Building products and bringing them to life has never been easier. Tool sets are expansive, most teams work collaboratively, prototyping platforms are plentiful and simple to use, and real-time iteration is becoming the norm. But designing products that customers want, need, and will love presents an almost existential challenge. We help guide clients through every step and make ideas manifest. The key is to have a dimensional understanding of your customers, their internal drives, the problems they need solved, what engages them emotionally, the general vitality and scope of the ecosystem in which they live, and evolving markets. And then, through insight and innovation, you must go one step further, into the science of possibility, riding waves of potential, and ensure each product has the flexibility to meet future needs.
MARKET OPPORTUNITY,
FIT & VIABILITY
When designing products and services, businesses begin by identifying market opportunities. Amid the fractal patterns of human need-based behavior, voids exist to be discovered. The goal is to identify those voids, those customer needs desperate to be filled, and to fill them better than any other market alternative. Finding your product niche amid the dizzying matrix of offerings crowding the market hyperspace, especially for Startups, is essential. We assist businesses in identifying potential markets, defining a value proposition, and finding that perfect fit. Through prototyping, businesses test and refine product and service iterations to achieve a viable final product that customers consider valuable and necessary.
02.02
Business Design
PRODUCT & SERVICE DESIGN
< 02 BUSINESS DESIGN / 02.01 GROWTH & BUSINESS STRATEGY / 02.02 PRODUCT & SERVICE DESIGN
A CLEAR PATH
MRD & PRD
Documentation is crucial to concepting and executing product design. We’ll help you capture an understanding of your market with an MRD that outlines customer needs, followed by a PRD that details how a product should be built and what it should do.
MVP
Gain competitive advantage with faster go-to-market and quickly raise sales revenues. We’ll help guide your development of a Minimal Viable Product to test market interest. As customer engagement grows, move forward incrementally toward a fully developed final product.
UX / UI
Product creation requires the complementary skills of UX and UI designers. While UX focuses on product feel, flow and experience, UI refines the visual language. In today’s competitive market, both must get it right. We ensure the seamless collaboration of these complex roles.
SERVICE DESIGN
Services involve interaction and customer need fulfillment. Multidimensional, they require a unified, efficient field of activities that create value. People deliver services, and technology supports. We counsel simple processes, accountability and providing a service blueprint.
CX
Optimize customer experience to maximize product demand. Built on a matrix of interconnected interactions, CX design demonstrates touchpoint interdependence, where the unified whole exists to satisfy the customer need at its core. We help businesses examine the intricacies of CX.
Paul Sakamoto
COO
Savari
Our company is the leader in the development of a a revolutionary area of traffic safety technologies called V2X (Vehicle to Everything). We decided that our overall “look”, especially our online presence, really didn’t make our leadership very obvious at all. Mel Lim and her team worked hard with us to find out what our tech actually does, what impression we are looking for and who we need to reach with it. Then, they executed rapidly and reliably while getting our feedback along the way. This has resulted in an awesome image and presence re-boot for our company that makes it look like the leader it is.