< SUCCESS STORIES / POWER FLOWER
POWER FLOWER'S BRAND LOGO & IDENTITY DESIGN
CLIENT
SECTOR
/ CBD
/ CONSUMER PRODUCT
AWARDS
/ 26th COMMUNICATOR AWARDS EXCELLENCE: BRANDING FOR INTEGRATED CAMPAIGN
/ 15th W3 AWARDS: GOLD | MARKETING - INTEGRATED CAMPAIGN
/ 15th W3 AWARDS SILVER | GENERAL WEBSITE - CONSUMER PRODUCTS
How Placing Purpose and People First Guided the Launch of a CBD Brand Amidst Covid
THE CHALLENGE
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Build/launch a company during a global pandemic
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Navigate pandemic-induced supply chain disruptions/uncertainties
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Align brand purpose and mission to maneuver with consciousness, compassion and integrity through shifting consumer mindset/behavior, geo-political turmoil, global health crisis, social/political movements, and other external forces
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Build and launch with limited resources, without compromising core values and brand promise
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Build a scalable e-commerce platform in an evolving industry subject to governance and regulation
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Create a DTC go-to-market strategy via digital transformation and technology
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Build a purpose-driven brand by aligning ethics, integrity, brand promise and mission
POWER FLOWER'S ADAPTIVE & RESPONSIVE E-COMMERCE WEBSITE: WWW.POWERFLOWERHEALTH.COM
THE SOLUTION
Purpose: People & Their
Families First
Power Flower exists to benefit people and their health. Its founder has his own personal story of caring for a family member and struggling to find treatments with efficacy. He decided to create a company where, from sourcing to sales, people came first. Mindful of social impacts, Power Flower treats all workers fairly and ensures they operate in safe environments. There is no cost reduction at the expense of others. Power Flower cares for its customers and seeks to enrich their experience. The company believes that everyone, regardless of income, deserves access to high quality therapeutics, and offers a grant program for customers in need.
Premium: Quality First
Power Flower is a provider of supreme quality organic compounds. Its customers demand exceptional quality, consistency, and strict adherence to rigorous production standards. Every Power Flower product is created to provide the purest form of CBD and maximum absorption, achievable only through observing stringent processes, testing, and complying with regulatory standards.
Service: Personal and Personalized
Power Flower always looks for opportunities to enrich its customers’ experience and ensure their peace of mind. Products are competitively priced and come with a money-back-guarantee policy. If a product fails to meet expectations, a customer can have it replaced or refunded with 30 days of purchase. By exceeding expectations, Power Flower cultivates customer confidence, trust, and loyalty.
Education: Knowledge Is Power
Knowledge guides decision making. Knowing what you’re buying, what benefits it offers, and what outcomes to expect is the very minimum level of information customers need when purchasing health-related products. Power Flower gives customers real time information to help them feel confident in their wellness decisions. It believes customers deserve access to the latest research in order to make informed choices. To that end, Power Flower is creating infographics for its website. Its blog features the latest research materials and will soon have expert interviews discussing CBD.
Design: Conscienctious & Intentional
In its products, its practices, and its policies, Power Flower embodies conscientiousness and intentionality. It was established with the vision to drastically enhance human and pet vitality by providing widespread access to premium organic products. Every botanical compound is sustainably sourced and specifically formulated to deliver targeted therapeutic effects. Power Flower crafts responsibly, vigilant to environmental and social impacts. Its policies are designed to harmonize the customer experience, with product accessibility, competitive pricing, and moneyback guarantees. And its packaging and online presence are designed to inform, educate, and create a premium customer experience.
POWER FLOWER'S RANGE OF PACKAGING DESIGN & VISUAL STYLING.
POWER FLOWER'S SOCIAL MEDIA VISUAL LANGUAGE
THE PROGRAMS
02.01
Growth & Business Strategy
The purpose of this program was to help Power Flower establish a blueprint for operating and a roadmap for action. Maspira Groupe led Power Flower’s founders through a series of strategic planning sessions where they defined their core values, identified strategic priorities, and pinpointed their key differentiators. In the business universe, every point along the way is connected and impacts the whole. Based on the companies defined long- and short-term goals, Maspira Groupe then established a robust roadmap outlining key activities and a plan for their execution. In every dimension of business, elements are in constant motion, shifting, changing, expanding and contracting. A company’s core values help it stay the course amid challenges, and guide it through key decisions around go-to-market strategies, product development, brand strategy, and strategic partnerships.
02.02
Product & Service Design
The CBD industry is new and constantly evolving. Competition is fierce, and government regulation is a reality. Maspira Groupe dove deep into research, surveying market opportunities and current trends. We helped Power Flower design its initial line of CBD products, all distributed across a ranges of product categories: tinctures, skincare, topicals, pets, edibles, gels and capsules. Because Power Flower is customer-centric, focused on delivering the best to people and their families, the product packaging needed to inform, delight, and deliver a “modern apothecary” sense of elegant wholeness and established trust. Maspira Groupe helped Power Flower map out their customer experience journey, ensuring that they delivered on each customer touch point.
03.01
Brand Codex™
The Brand Codex™ is a living guide to a company’s Core Values, Strategic Priorities, and Purpose. It serves as a North Star for employees and shareholders, and a storytelling strategy for internal teams, customers, vendors and channel partners, enabling the articulation of company vision, goals, strategies, core values and value proposition. Maspira Groupe created a Brand Codex™ for Power Flower by placing the company’s commitment to purpose and positive human experience first. It has helped guide the selection of partners committed to integrity and product quality, ensuring that Power Flower constantly delivers on its high standards.
Adjunct Entrepreneur
It is critical for startups who are just learning their way around the business marketplace to have a strategic partner helping them navigate the complexities. Maspira Groupe, with its vast experience in launching products and companies, has helped advise Power Flower on how to avoid pitfalls and stay focused on growth and scaling effectively.
03.02
Activation & Amplification
Once activated, a brand begins to evolve and expand its potential. Maspira Groupe helped Power Flower implement its master plan/marketing matrix, and execute key initiatives. We applied our in-depth, systematic process to advance a company whose passion and purpose is to empower its customers’ wellness.
PRODUCT DESIGN:
/ PACKAGING DESIGN
BRAND DESIGN:
/ BRAND ARCHITECTURE
/ BRAND IDENTITY
/ WEBSITE & E-COMMERCE
/ CREATIVE & ART DIRECTION
STORYTELLING:
/ MESSAGING & CONTENT STRATEGY
/ THOUGHT LEADERSHIP
/ CREATIVE ASSETS | INTEGRATED CAMPAIGNS
DIGITAL:
/ DIGITAL & SOCIAL MEDIA STRATEGY
/ INBOUND & OUTBOUND STRATEGY
/ INTEGRATED CAMPAIGNS
Chief Creative Officer
We take pride in companies like Power Flower that we serve, and are committed to helping them create and maintain a cohesive 360º brand experience. As an adjunct CCO, we assure that all visual expressions and manifestations of a brand, from packaging design to social media content, remain aligned with the Brand Codex.
TESTIMONIAL
Michael Swartz,
CEO of Power Flower
Just in case you don’t know this already, I want you to know how much I appreciate everything you do. When I hired you last summer, I knew that you brought a strong business acumen and extreme design talents. What I didn’t really comprehend is the incredible force you would be in helping us realize our dreams. I could not possibly be happier with anyone on the planet. I’m so grateful to be working with you, and I thank you from the depths of my soul for your enormous contributions and hard work. You’re the best…