QUANTUM WINS & LESSONS

Pivoting into the Metaverse; Birthing a Brand Avatar


The Elysian by Mel Lim on Spatial




Change is upon us. Our gauges for reality are shifting. Societies, cultures, and economies are about to undergo an exponential expansion to realms literally out of this world. Our definitions of who we are, and how we look and act are now subject to shifts and transformation through the sheer power of imagination. The VR worlds that were once the purview of gamers are now intentionally infiltrating every aspect of reality as we once knew it. Ladies and gentlemen, chart your course for the Metaverse. From education to healthcare, to entertainment, to architecture, to the corporate sphere, and everything in between, the digital and real worlds are merging. The next iteration of life, one lived between worlds, is at hand.


How did we get here, or (perhaps the better query) when did we begin to notice the bleed-over of infinite space into our sensory world? With the pandemic lockdown came the in-your-face realization that many people just didn’t need to commute to a physical work environment to work for their companies. Many people and their children sheltered in place and figured out how to work and receive an education through virtual connections. What followed was mass video conferencing fatigue. People felt like zombies, trapped on endless video calls. The immersive worlds began gaining traction. Visionary innovators applied technology from VR gaming and creatively designed spaces that stimulated people’s imaginations and enabled them to engage with others as themselves or as avatars, share ideas, and converse. Suddenly, more people were beginning to experience the exciting potential of VR technology. What began as entertainment for gamers crossed over into the mainstream.




The Elysian by Mel Lim on Spatial