< SUCCESS STORIES / PRESTON AND HARRISON
PRESTON AND HARRISON'S BRAND LOGO & IDENTITY DESIGN
CLIENT
Designing A Purpose-Driven Family Enterprise
SECTOR
/ AR, VR, XR
/ PRODUCT DESIGN
/ ART
HOW IT ALL BEGAN...
When the pandemic hit, and the world stood still in March 2020, Mel Lim, the Founder, and CEO of Maspira Groupe, a single mother of two beautiful boys, Evan (Preston) and Tyler (Harrison), were thrown into unchartered territories. Like many families, they faced challenges navigating shelter-in-place, remote working and learning, lack of childcare support, and economic uncertainties. But it was also through the quiet time, Mel Lim and the kids rediscovered what "family time" meant and what brought them joy as a family. They started by resetting their home, from redesigning their home space to accommodate everyone working/earning from home to turning the dining room into their creative basecamp. Soon after, their morning daily ritual of drawing and painting together transpired a family business.
PRESTON HARRISON'S WEBSITE: WWW.PRESTONANDHARRRISON.COM
THE PROCESS
Creativity Begins
With Purpose
Knowledge guides decision-making. Knowing what you’re buying, what benefits it offers, and what outcomes to expect is the very minimum level of information customers need when purchasing health-related products. Power Flower gives customers real time information to help them feel confident in their wellness decisions. It believes customers deserve access to the latest research in order to make informed choices. To that end, Power Flower is creating infographics for its website. Its blog features the latest research materials and will soon have expert interviews discussing CBD.
Art For Cause
The children knew from day one how lucky they were, and when asked what they'd do if they were given the opportunity to help, they said they'd volunteer, raise awareness for causes they care about and adopt a dog from the shelter! (Yes, they did adopt Coco, the company's Chief Sniff and Play, from a local shelter and nurtured the sick dog to full health).
From women's empowerment, climate action, children's health and education, and endangered or unwanted animals, the family is committed to giving in ways that help protect, uplift, and preserve people, the creatures on our planet, and Mother Earth.
Their business model is simple—when you shop, they donate. Every month, they will highlight a cause that is close to their hearts through their work.
STRATEGIC PRIORITY
Aligning Core Values
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Invest in creative endeavors through various mediums that focus on the craft of art and design
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Leverage innovative technologies to reach people in high-touch immersive ways
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Collaborate with global companies and brands across various industries that are aligned with our purpose and values
PRESTON AND HARRISON'S LIMITED EDITION NFT AVAILABLE ON PORTION.
THE PROGRAMS
02.01
Growth & Business Strategy
The purpose of this program was to help Preston and Harrison establish a blueprint for operating and a roadmap for action. Maspira Groupe defined Preston and Harrison's core values, identified strategic priorities, and pinpointed their key differentiators. In the business universe, every point along the way is connected and impacts the whole. Based on the companies defined long- and short-term goals, Maspira Groupe then established a robust roadmap outlining key activities and a plan for their execution. In every dimension of business, elements are in constant motion, shifting, changing, expanding and contracting. A company’s core values help it stay the course amid challenges, and guide it through key decisions around go-to-market strategies, product development, brand strategy, and strategic partnerships.
02.02
Product & Service Design
The art and lifestyle brand industry is constantly evolving. Competition is fierce, and a startup like Preston and Harrison may get lost in the sea of noise. Maspira Groupe dove deep into research, surveying market opportunities and current trends. We helped identify opportunities to differentiate using the power of storytelling and technology to introduce the brand to the market.
03.01
Brand Codex™
The Brand Codex™ is a living guide to a company’s Core Values, Strategic Priorities, and Purpose. It serves as a North Star for employees and shareholders, and a storytelling strategy for internal teams, customers, vendors and channel partners, enabling the articulation of company vision, goals, strategies, core values and value proposition. Maspira Groupe created a Brand Codex™ for Preston and Harrison by placing the company’s commitment to art, purpose, and human experience first. It has helped guide the selection of partners committed to integrity and product quality, ensuring that Preston and Harrison constantly delivers on its high standards.
03.02
Activation & Amplification
Once activated, a brand begins to evolve and expand its potential. Maspira Groupe helped Preston and Harrison implement its master plan/marketing matrix and execute key initiatives.
PRODUCT DESIGN:
/ PACKAGING DESIGN
BRAND DESIGN:
/ BRAND ARCHITECTURE
/ BRAND IDENTITY
/ WEBSITE & E-COMMERCE
/ CREATIVE & ART DIRECTION
STORYTELLING:
/ MESSAGING & CONTENT STRATEGY
/ THOUGHT LEADERSHIP
/ CREATIVE ASSETS | INTEGRATED CAMPAIGNS
DIGITAL:
/ DIGITAL & SOCIAL MEDIA STRATEGY
/ INBOUND & OUTBOUND STRATEGY
/ INTEGRATED CAMPAIGNS