Mel Lim is a global technology storyteller and strategy consultant. Her success record for growing and scaling companies has positioned her as one of the most sought-after consultants in the tech and software startup scene. Traditionally trained in architecture, this Malaysian-born Chinese immigrant, and serial entrepreneur from humble beginnings began her career designing retail centers, casinos, stadiums, and hotels in Asia, Europe, and the US. Mel went on to found an innovation strategy and design agency that has garnered hundreds of industry accolades. Recognizing her knack for building businesses and products, Mel took her hybrid international background in design and strategy, and accelerated technology startups to multi-million dollar, revenue-generating enterprises, positioning them as global brands and most innovative tech companies in the world. Her current and past clients include well-known brands like Varonis, Semperis, Axure, LeEco, Tata, Intel, Comcast, London Jewelers, Zeeto and Neato.

Mel is currently the CEO of Maspira Groupe, an innovation consultancy focusing on product development and growth strategies. Mel recently completed a book entitled Turtle Design in a Rabbit Age. Published by CRC Press, her book offers a platform to help people achieve equanimity and find meaning in their work and lives through mindfulness, and companies to craft value by reframing their approach to impact creation and experience design. She lectures on innovation, consumer behaviors, and women in leadership at leading institutions like Stanford University and KPMG, has served on advisory boards at the New School in NYC, the World Brand Congress, Upflex NYC and Maison Marcel. Mel was recently awarded the Top 50 Tech Visionaries Award by Intercon and was named among the 250 Most Inspiring Female Entrepreneurs by DataBird.