OUR PROGRAMS
In Business Design, we help give ideas substance, and purpose. We imbue them with an essential density, drive and potential for interaction and reaction. When we build that greater dimensionality, enriched with innovative detail, not only does the world show up to be delighted, it is also forever impacted. Our business design programs help entrepreneurs and stakeholders capitalize on their capacity to create powerful, sustainable, and profitable business models, as well as products and services uniquely appropriate to our explosively innovative and rapidly evolving world.
02.01
Growth & Business Strategy
/ ARTICULATE CORE VALUES, STRATEGIC
PRIORITIES, DIFFERENTIATOR, ROAD MAP
/ ACTIVITY MAPPING & EXECUTION
02.02
Product & Service Design
/ CONCEPT TO MARKET
/ MARKET OPPORTUNITY, FIT & VIABILITY
/ MRD/PRD, MVP, UX/UI, SERVICE DESIGN, UX
MORSE CODE: STRATEGIC
02
Business
Design
ACTUALIZE STRATEGIC
PRIORITIES
Mel and her team were incredibly helpful at taking my convoluted thoughts on the technology we are building and turning them into a short, succinct message that explains our company. This is the first time we have been able to distill what we do down to an elevator pitch (albeit a long elevator ride) and it's been immensely helpful. We are looking forward on collaborating with Mel as the company grows and evolves to continue having a sharp story to tell the world.
Stephan Goss
CEO
Zeeto
ENGAGE
Decoding Key Interaction Points
Solving for market touchpoints involves understanding behavioral drivers, demographic considerations and customer pain points and perspectives. We help you survey a multi-dimensional business landscape and chart touchpoints for influencers and stakeholders as well as customers. This helps you determine if your solutions are on track for your industry, identify future opportunities, and pinpoint interaction points where customers notice you and decide whether to purchase, upgrade, and stay loyal.
Adjunct Entrepreneur
In business-critical situations, you may want outside input. Rather than hire a consultant, it sometimes makes sense to in-board a leader with broad expertise who works part time with your team to quickly identify issues, and formulate viable solutions. Through our Adjunct Entrepreneur program, we engage in a long-term partnership with you, and support you either in-person or remotely to help strengthen and accelerate your business.