WHAT WE DO
At Maspira Groupe we are business growth and innovation physicists, empowering our clients to tap the spinning nucleus of potential at their core and ignite the brand growth and evolution that transforms atoms into galaxies. Together with our team of industry experts, investors, entrepreneurs, and mentors, we help accelerate ideas, disrupt boundaries, forge connections, unleash the energetic dynamics of our combined talents, and elevate brands to a more ascendant and vital dimension of enterprise.
The Maspira Magic
BORN TO IMPACT
Over the last 15 years, we’ve helped some of the world's greatest companies create sustainable, profitable growth through innovation. From private equity to Fortune 500, our expertise is both broad and deep, spanning a vast set of sectors, industries, regions, and offerings.
At Maspira we’re on an actionable quest for the finer points of awareness: truth and authenticity. As our culture becomes more virtual, people hunger for transparent and honest interactions and experiences. There is more demand than ever for all things real, substantive, trustworthy and quality. Every undertaking offers us fresh opportunities to elevate awareness, deliver positive impact and achieve new levels of empowering sophistication. We offer a meta-level of talent and capability, and are constantly honing our skills and advancing through learning and growing. In turn, we urge our clients to level up—to be formidable, sensational, consciously thoughtful and memorable.
Our clients engage seasoned masters only
We succeed using
We value humanity and advancing ideas for a better world
Our judicious insights create meaningful experiences
Our integrity powers
TRUSTED BY A-BRANDS
We are particular about the company we keep. From corporations to innovative startups, our clients are inspired, professional, candid, and open to ideas that solve problems and create meaningful experiences.
/ AUTOMOTIVE & MOBILITY
/ RETAIL & ECOMMERCE
/ CONSUMER PRODUCTS
/ COMMUNICATIONS & MEDIA
/ FOOD & BEVERAGE
/ HEALTHCARE & LIFESCIENCE
/ TRAVEL & HOSPITALITY
/ VC & PRIVATE EQUITY
Our team of experts is as diverse as the global business landscape where we contribute our talent and effort. We come from various ethnic and cultural backgrounds, have accrued many cumulative years of experience, speak a wide range of languages, and hold totally distinct perspectives. We are a microcosm of the macro world and are the stronger, wiser, and more invested because of it.
We aspire to motivate people, businesses and brands everywhere to master their craft, to elevate their consciousness, to maximize their potential, and to imagine a future where we all want to live. It’s essential that people realize how their every action has a human, social, and environmental impact. We embrace technology and lead with ethics, integrity, compassion, generosity and accountability. We know that every effort made to level up, to become a change agent and to empower others to be whole and creative reshapes the world in imperative and positive ways.
Through technology, connection to any part of the world is instant and makes communicating to collaborate and solve societal, environmental or global health issues effortless and immediate. We have formed a broad network of alliances with global partners including political and business leaders, global thinkers, tech innovators, researchers, explorers, artists and philosophers. By listening to one another, sharing our thoughts, talents, perspectives and good will, we are able to innovate together and design a brilliant future.
FOUNDER & CEO
Mel Lim is a global technology storyteller and strategy consultant. Her success record for growing and scaling companies has positioned her as one of the most sought-after consultants in the tech and software startup scene. Traditionally trained in architecture, this Malaysian-born Chinese immigrant, and serial entrepreneur from humble beginnings began her career designing retail centers, casinos, stadiums, and hotels in Asia, Europe, and the US. Mel went on to found an innovation strategy and design agency that has garnered hundreds of industry accolades. Recognizing her knack for building businesses and products, Mel took her hybrid international background in design and strategy, and accelerated technology startups to multi-million dollar, revenue-generating enterprises, positioning them as global brands and most innovative tech companies in the world. Her current and past clients include well-known brands like Varonis, Semperis, Axure, LeEco, Tata, Intel, Comcast, London Jewelers, Zeeto and Neato.
Mel is currently the CEO of Maspira Groupe, an innovation consultancy focusing on product development and growth strategies. Mel recently completed a book entitled Turtle Design in a Rabbit Age. Published by CRC Press, her book offers a platform to help people achieve equanimity and find meaning in their work and lives through mindfulness, and companies to craft value by reframing their approach to impact creation and experience design. She lectures on innovation, consumer behaviors, and women in leadership at leading institutions like Stanford University and KPMG, has served on advisory boards at the New School in NYC, the World Brand Congress, Upflex NYC and Maison Marcel. Mel was recently awarded the Top 50 Tech Visionaries Award by Intercon and was named among the 250 Most Inspiring Female Entrepreneurs by DataBird.
Let us know if we can help you accelerate your brand growth and success. We have worked with fast-paced, high performing teams, and have helped companies claim market leadership, earn customer trust and advocacy, build investor confidence, increase brand value, solve user problems, and simplify the complex. If you are ready to elevate your brand experience, we have the expertise to empower that intention.