© 2017 Maspira Groupe. All rights reserved.

WHAT ARE YOU WAITING FOR?

5440 Camino Santander

Unit 205, San Diego, CA 92130

​​

T 619.798.8328

mel@maspiragroupe.com

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BIG IDEAS + PEOPLE + MOOLA =

MAGIC

Here at Maspira Groupe, we wet nurse dragons to empower you to take your startup to the next level. Together with our hive of industry experts, investors, entrepreneurs, and mentors, we are poised to help you craft your ideas, connect to the right people, and ascend to the next phase.

 

WHY US

WE DON'T HAVE PING PONG TABLES, OR FANCY SNACK BARS,

BUT WE THINK SOME THINGS ARE SEXY...

Like when our clients reach $10 million in revenue mark, and yes, you’ll find them among the big boys in the Fortune 500 space. And when our pitch decks have gone on to raise more than a cool $120 million to date —  a 100% success rate!

 

 

As design-centric visionaries, we have launched innovative software solutions, and designed products and experiences that have touched millions. Yes. We put people and customers first. And we advocate that our clients do the same. 

HOW WE WORK

THE RIGHT INGREDIENTS

We don’t discriminate, but we absolutely curate the folks with whom we work. Our reason is simple. We just want to do good, and spread that joy. It all starts with a great idea. Add to that a generous human with a giant heart, and amazingly, good begets good. 

 

STARTUPS

What is our litmus test for choosing our winners-in-progress?

• Ideas must have social or environmental impact and somehow change the way people live, work, and/or communicate

• Founders must have grit and be open
to coaching

INDUSTRY EXPERTS

How do we choose our industry experts?

 

• They possess more than 10+ years in their industry

• They are regarded as Thought Leaders, with published articles, books, keynotes, etc.

• They handle the complex and have worked with startups and large corporations. We want visionary action heroes who have built something from the ground up and have managed large teams 

INVESTORS

How do we identify our investors?

 

• They must possess more than 20+ years experience in venture capital funding

• They exhibit initiative and have built their
own businesses

• Their track record reads: succeeded, failed and succeeded again. Yes. We like ‘em gritty.

 
 

SERVICES

PRODUCT DEVELOPMENT & MARKET RESEARCH

• Market Requirement Document (MRD)

• Product Requirement Document (PRD)

• Minimum Viable Product (MVP)

• UX & UI Design

• Design Thinking Sprints

• User & Market Research

BUSINESS GROWTH & INNOVATION STRATEGY

• Business & Pricing Models

• Customer Segments

• Mission and Value Propositions

• Go-To-Market Strategy          

• Sales & Distribution Channels

• Growth & Partnership Strategy

• New or Expansion of Markets

• Business Metrics, Conversions & Engagement

• Customer Success Strategy

CX Journey Mapping

                       

                      

MARKETING &

BRAND STRATEGIES

• Brand Voice & Tone

• Brand Visual Language 

• Digital and Social Media Strategy

• Thought Leadership Strategy

• Events Planning

• Inbound & Outbound Strategy

PITCH & ROADSHOW DECKS

• Investor Ready Financials

• Investor & Industry Expert Insights

• Storytelling & Content Development

• Presentation Coaching

ABOUT US

MEL LIM, FOUNDER & PRESIDENT

Mel Lim is a seasoned technology storyteller and strategy consultant. Her success record for growing and scaling companies has positioned her as one of the most sought-after consultants in the tech and software startup scene. Traditionally trained in architecture, this Malaysian-born Chinese immigrant, single mother and serial entrepreneur from humble beginnings began her career designing retail centers, casinos, stadiums, and hotels in Asia,

Europe, and the US. Mel went on to found an innovation strategy and design agency that has garnered hundreds of industry accolades. Recognizing her knack for building businesses and products, Mel took her hybrid international background in design and strategy, and accelerated technology startups to multi-million dollar, revenue-generating enterprises, positioning them as market leaders, global brands, and some of the fastest growing, most innovative tech companies in the world. Her current and past clients include well-known names like Varonis, Axure, LeEco, Tata, Intel, Comcast, and Zeeto. Mel currently serves on multiple advisory boards, and lectures worldwide on crafting innovative experiences through mindfulness. Mel recently completed a book (due to be released in May, 2018) entitled Turtle Design in a Rabbit Age. Published by CRC Press, her book offers a platform to help people achieve equanimity and find meaning in their work and lives through mindfulness, and companies to craft value by reframing their approach to impact creation and experience design. Always in motion, Mel commutes between sunny San Diego and NYC, and teaches her two boys how to draw like pros.

Clients / LeEco, Tata Consulting Services, Comcast, Intel, Zeeto, Tivo, Varonis, and Axure

Industry Experience / B2B, B2C, AI, VR, SAAS, IOT, big data, cybersecurity, consumer electronics, luxury, retail, hospitality, V2X

Advisory Roles / The New Historia | The New School,

Upflex NYC

Mel Lim is also the CEO of Mel Lim. 

 
 

TESTIMONIALS

DAVID GIBSON,

CMO OF VARONIS

Mel Lim helped us ask the right questions early on so that we could understand where we needed to go, and then partnered with us every step of the way to get there...

VICTOR HSU,

CEO OF AXURE

Mel is insanely talented. She has the ability to nurture an idea into a result beyond anything you thought possible. Mel truly takes every design and experience to the next level, and I feel very fortunate to have Mel helping drive our creative direction.

STEPHAN GOSS,

CEO OF ZEETO

Mel and her team were incredibly helpful at taking my convoluted thoughts on the technology we are building and turning them into a short, succinct message that explains our company. This is the first time we have been able to distill what we do down to an elevator pitch (albeit a long elevator ride) and it's been immensely helpful...